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Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease

June 7, 2004

Social marketing is increasingly being applied to the promotion of healthier behaviors and the prevention of chronic diseases. This 2 page Issue Focus describes how grantmakers can use social marketing techniques to help people quit smoking or never start, eat a healthier diet, and get more exercise.


PDF Format Issue Focus 1-6-2004 — 159KB