Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease
June 7, 2004
Social marketing is increasingly being applied to the promotion of healthier behaviors and the prevention of chronic diseases. This 2 page Issue Focus describes how grantmakers can use social marketing techniques to help people quit smoking or never start, eat a healthier diet, and get more exercise.
Issue Focus 1-6-2004 — 159KB