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Stepping Out: One Foundation's Lessons Learned from Leading a Ballot Initiative

May 2014

Jessica Hembree, Program Officer, Health Care Foundation of Greater Kansas City
Jane Mosley, Program Officer, Health Care Foundation of Greater Kansas City

The Health Care Foundation of Greater Kansas City (HCF) shares lessons learned from an evaluation of its involvement in Missouri's 2012 tobacco tax ballot initiative, one of the first times when HCF stepped into the public sphere in support of an issue. The campaign was marked by significantly more involvement from HCF, including $1.5 million of funding, sitting on and recruiting others for the campaign’s steering committee, and acting as a behind-the-scenes broker to help develop ballot language for maximum support.


PDF Format Views from the Field: 5-19-14 (HCF Greater Kansas City)