Stepping Out: One Foundation's Lessons Learned from Leading a Ballot Initiative
Health Care Foundation of Greater Kansas City
Jane Mosley, Program Officer, Health Care Foundation of Greater Kansas City
The Health Care Foundation of Greater Kansas City (HCF) shares lessons learned from an evaluation of its involvement in Missouri's 2012 tobacco tax ballot initiative, one of the first times when HCF stepped into the public sphere in support of an issue. The campaign was marked by significantly more involvement from HCF, including $1.5 million of funding, sitting on and recruiting others for the campaign’s steering committee, and acting as a behind-the-scenes broker to help develop ballot language for maximum support.
Views from the Field: 5-19-14 (HCF Greater Kansas City)