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DTSTART;TZID=America/New_York:20120216T130000
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SUMMARY:Using the Telenovela to Increase Latino Enrollment in Medicaid and CHIP
DESCRIPTION:GIH Disparities Audioconference Series \nWhen: \nThursday\, February 16 at 1:00 p.m. Eastern / 12:00 p.m. Central / 11:00 a.m. Mountain / 10:00 a.m. Pacific \nWho: \n\nKelly Dunkin\, The Colorado Health Foundation\nMariana Enriquez-Olmos\, Program Evaluation Consultant\nAnne Smith\, Evolve Communications\n\nWhat: \nRecognizing both its popularity and effectiveness at improving knowledge and influencing health behavior for the Spanish-speaking Hispanic/Latino population\, the Colorado Health Foundation partnered with Evolve Communication\, Entravision (parent company of Univision)\, and the state Medicaid agency to create 12\, half-hour episodes of a telenovela for broadcast on Univision Colorado. The telenovela\, a popular format among the Spanish-speaking community\, promoted insurance enrollment and health information as a central part of its story line. Statistically significant change was experienced among viewers’ behavior related to disease management\, healthy living\, and seeking enrollment in public health insurance as a result of watching the telenovela. This audioconference explored Encrucijada\, and shared how funders could adapt and license the series for broadcast in their own community. \nResources: \nClips from Encrucijada Sin Salud\, No Hay Nada Telenovela\nwww.encrucijada.tv
URL:https://www.gih.org/event/using-the-telenovela-to-increase-latino-enrollment-in-medicaid-and-chip/
CATEGORIES:Webinars
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