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Date:
Thursday, February 16, 2012
Time:
1:00 pm EST
Event Category:
Event Tags:
Focus Area:

GIH Disparities Audioconference Series

When:

Thursday, February 16 at 1:00 p.m. Eastern / 12:00 p.m. Central / 11:00 a.m. Mountain / 10:00 a.m. Pacific

Who:

  • Kelly Dunkin, The Colorado Health Foundation
  • Mariana Enriquez-Olmos, Program Evaluation Consultant
  • Anne Smith, Evolve Communications

What:

Recognizing both its popularity and effectiveness at improving knowledge and influencing health behavior for the Spanish-speaking Hispanic/Latino population, the Colorado Health Foundation partnered with Evolve Communication, Entravision (parent company of Univision), and the state Medicaid agency to create 12, half-hour episodes of a telenovela for broadcast on Univision Colorado. The telenovela, a popular format among the Spanish-speaking community, promoted insurance enrollment and health information as a central part of its story line. Statistically significant change was experienced among viewers’ behavior related to disease management, healthy living, and seeking enrollment in public health insurance as a result of watching the telenovela. This audioconference explored Encrucijada, and shared how funders could adapt and license the series for broadcast in their own community.

Resources:

Clips from Encrucijada Sin Salud, No Hay Nada Telenovela
www.encrucijada.tv

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