Our Working Group Call focused on strategic communications opportunities. Elizabeth Wenk, Principal and Managing Director, and Nick Seaver, Senior Vice President and Co-Director of Training Programs at Burness, shared new insights from message testing about SNAP that highlights messaging that moves audiences, insights on which arguments resonate and counter opponents, and how different groups respond to these messages. The State Innovation Exchange (SiX) Food, Agriculture, and Rural Economies team shared what they are hearing from state legislators advocating for SNAP, and how funders can support state policymakers’ efforts to protect the program.

H.R. 1’s unprecedented requirement that states pay for a share of SNAP benefits based on their payment error rates will impose a massive financial burden on state budgets, forcing them to choose between cutting other programs and services, reducing SNAP eligibility, or even stopping participation in SNAP entirely.

To mitigate this threat, the Aspen Institute’s Financial Security Program and Social Finance have partnered to develop a proposal to help states effectively implement H.R. 1 and reduce some of the coverage losses and fiscal impacts. The concept, based on a successful model that supported states during Medicaid Unwinding, is to deploy small teams of digital services and process design experts directly to states or counties (depending on the type of SNAP administration).