Mastering the Vaccine Messaging: Funder Strategies and Collaborations
March 17, 2021 1:00 p.m. Eastern
Cosponsored with Media Impact Funders
This session of the Media Impact Funders’ 2021 Forum explored how funders are supporting organizations, projects, and collaborations to promote COVID-19 vaccine confidence in communities of color. Moderated by GIH President and CEO Cara V. James, this timely discussion examined the impacts of race-based treatment on health care outcomes for people of color and explored innovative communications strategies to encourage equitable vaccine uptake. Speakers included George Mensah of the Center for Translation Research and Implementation Science at the National Institutes of Health’s National Health, Lung and Blood Institute; Karen McNeil-Miller of The Colorado Health Foundation; Taryn Fort of The Colorado Health Foundation; and Kate Emanuel of the Ad Council.