Foundation Operations: Communications-> Choosing a Name
What are some tips for choosing a name for the new health foundation?
Choosing a name for the new health foundation is an important decision. The name of the new foundation should be easy to remember and say, and should be consistent with image that the board wants to project to residents and organizations in the foundation's geographic service area and to the philanthropic community at large. Many new health foundations choose relatively straightforward names that reflect the health orientation of the foundation. Others choose names that incorporate symbols and messages that fit with the mission and communications plan for the foundation. Some also include the geographic service area of the foundation in the name.
One consideration is whether the name of the new health foundation should incorporate the name of the converting organization. Some new health foundations have found it helpful to have a name that distinguishes the foundation from the converting organization. This permits the foundation to establish its own identity within the community.