GIH Disparities Audioconference Series
When:
Thursday, February 16 at 1:00 p.m. Eastern / 12:00 p.m. Central / 11:00 a.m. Mountain / 10:00 a.m. Pacific
Who:
- Kelly Dunkin, The Colorado Health Foundation
- Mariana Enriquez-Olmos, Program Evaluation Consultant
- Anne Smith, Evolve Communications
What:
Recognizing both its popularity and effectiveness at improving knowledge and influencing health behavior for the Spanish-speaking Hispanic/Latino population, the Colorado Health Foundation partnered with Evolve Communication, Entravision (parent company of Univision), and the state Medicaid agency to create 12, half-hour episodes of a telenovela for broadcast on Univision Colorado. The telenovela, a popular format among the Spanish-speaking community, promoted insurance enrollment and health information as a central part of its story line. Statistically significant change was experienced among viewers’ behavior related to disease management, healthy living, and seeking enrollment in public health insurance as a result of watching the telenovela. This audioconference explored Encrucijada, and shared how funders could adapt and license the series for broadcast in their own community.
Resources:
Clips from Encrucijada Sin Salud, No Hay Nada Telenovela
www.encrucijada.tv