Steady Voices in Unsteady Times: Strategies for Communicating in Crisis
Communicating effectively in times of crisis is essential for maintaining public trust and organizational reputation. It can also minimize the spread of false or misleading information. This virtual workshop is designed to support health funders’ efforts to effectively communicate while managing potential risks of ideologically- and politically-driven threats. Beth Tritter and Chrystal Okonta from FGS Global will lead the program. Participants will learn how to prepare for a communications crisis and test drive practical tools for managing and responding. Working in groups, participants will also work to address a plausible and timely challenge using best practices and core principles of effective crisis response.